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Virtue

Volumizing Primer

size5.0 fl-oz
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WHAT IT IS 
A lightweight primer spray that adds volume and protects hair from heat damage.

BENEFITS FOR YOU

  • Nourishing. Hydrating ingredients instantly restore moisture and shine.
  • Strengthening. Alpha Keratin 60ku® repairs damage for soft manageable hair.
  • Revitalizing. Strengthens hair while helping protect against heat damage.

 

YOU’LL EXPERIENCE
A fine, lightweight primer mist that nourishes and strengthens hair while protecting against heat damage.

WHY IT’S GLOWING
Start every style with this one-of-a-kind volumizing primer spray. The light-as-air mist instantly give hair a boost of hydration while fortifying each strand to protect and heat damage while styling. Formulated with Alpha Keratin 60ku® protein, this protective primer lets to create your dream style while it works to strengthen hair for optimum volume and shine. If that’s not enough, the invigorating citrus scent infused with white pear and bright lemon will keep you coming back for more.

STUDIES SHOW
After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style. 8 hours after first application, 94% of women said their style bounced back and restyled easier. After only 3 uses, 100% of women felt their hair was less limp. With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull. Consumer perception study conducted on 50 respondents after 5 uses/one week.

WHAT’S NOT IN IT 
Formulated without parabens, phthalates, sulfates, or gluten.

Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.
Spray on damp or dry hair, section by section targeting the
roots through mid-shaft. Use heat and style as usual for
maximum volume and memory.

Customer Reviews