WHAT IT IS 
A luxurious lathering shampoo with a soft, smooth finish.

BENEFITS FOR YOU

• Purifying. Dissolves excess oil, dirt, and product buildup.
• Smoothing. Alpha Keratin 60ku® protein acts as a powerful smoothing treatment.
• Softening. Nourishing formula reduces friction between each strand for frizz-free hair.

YOU’LL EXPERIENCE
A silky, lightweight shampoo that cleanses and softens hair for exceptional smoothness and shine.

WHY IT'S GLOWING

Achieve soft, smooth, shiny hair every time you wash your tresses with this luxurious shampoo. The lightweight formula gently hydrates and conditions hair without weighing it down. Infused with first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.

STUDIES SHOW
97% of women said their hair looked smoother.* 97% of women said their hair looked healthier.* 80% of women felt their hair looked smoother and more hydrated.** *Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses). **Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).

WHAT’S NOT IN IT 
Formulated without parabens, phthalates, sulfates, or gluten.