Snag FREE gifts from some of our top brands, including Erno Lazlo, Paul & Joe, Origins, + more!

Virtue

Smooth Shampoo

size8.0 fl-oz
amazon-payment-icon
google-payment-icon
apple-payment-icon
SHIPPING INFO RETURNS / EXCHANGES

WHAT IT IS 
A luxurious lathering shampoo with a soft, smooth finish.

BENEFITS FOR YOU

  • Purifying. Dissolves excess oil, dirt, and product buildup.
  • Smoothing. Alpha Keratin 60ku® protein acts as a powerful smoothing treatment.
  • Softening. Nourishing formula reduces friction between each strand for frizz-free hair.

 

YOU’LL EXPERIENCE
A silky, lightweight shampoo that cleanses and softens hair for exceptional smoothness and shine.

WHY IT'S GLOWING

Achieve soft, smooth, shiny hair every time you wash your tresses with this luxurious shampoo. The lightweight formula gently hydrates and conditions hair without weighing it down. Infused with first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.

STUDIES SHOW
97% of women said their hair looked smoother.* 97% of women said their hair looked healthier.* 80% of women felt their hair looked smoother and more hydrated.** *Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses). **Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).

WHAT’S NOT IN IT 
Formulated without parabens, phthalates, sulfates, or gluten.

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.
Work a quarter size amount of shampoo into a lather between
palms. Apply to wet hair, massage into a rich lather, and
rinse. Follow with Smooth Conditioner, rinse thoroughly.

Customer Reviews