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Virtue

Lifting Powder

size0.35 oz
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WHAT IT IS 
An invisible volumizing powder that delivers immediate lift and freshness to hair.

BENEFITS FOR YOU

  • Volumizing. The lightweight powder lifts from the root adding volume to fine, flat hair.
  • Rejuvenating. Silica silylate works to absorb excess oil for a soft, refreshing finish.

 

YOU’LL EXPERIENCE
This fine, lightweight powder goes on clear to provide immediate volume, lift, and freshness.

WHY IT’S GLOWING
Extend the life of your hair style two, three, or even four days after your last wash. This silky, ultra-fine lifting powder goes on completely invisible to lift strands at the root for instant volume and vitality. Silica silylate offers superior oil absorption to help balance scalp and hair for a clean, fresh feel. The unique spray pump applicator and innovative powder formula make it easy to get a quick, targeted pick me up whenever and wherever needed.

STUDIES SHOW
93% of women felt this product provided instant lift and volume. 95% of women felt their hair looked fuller after just 1 week. 92% of women felt their hair looked thicker and had more body after just 1 week. Consumer perception study conducted on 51 respondents immediately, after 8 hours and 1 week of product usage.

WHAT’S NOT IN IT 
Formulated without parabens, phthalates, sulfates, or gluten.

Aqua (Water, Eau), Silica Silylate, Propylene Glycol, Alpha Keratin, Madecassoside, Asiaticoside, Hydrated Silica, Gluconolactone, Aminomethyl Propanol, Sodium Sulfate, Calcium Gluconate, Ethylhexylglycerin, Parfum (Fragrance), Sodium Benzoate, Phenoxyethanol, Citric Acid, Caramel.
Hold the applicator 2–4 inches away from dry, clean hair and then pump, directing the powder toward the root wherever
volume is desired. Gently tousle with fingertips to add lift and evenly disperse powder.

Customer Reviews