WHAT IT IS 
A shampoo for a simple, easy clean.

BENEFITS FOR YOU
• Refreshes. Removes color-dulling residue and buildup from chlorine, hard water and styling products.
• Deeply cleanses. Provides a nourishing and deep clean, bringing hair back to life.
• Mild enough for daily use. Use this product generously – hair can only get better.
• Good for: Gentle cleansing and thorough removal of all buildup.

YOU’LL EXPERIENCE
This rich formula creates the richest lather and settles deep into hair and scalp to create hair that is clean, fresh and vibrant again.

WHY IT’S GLOWING
Go where no shampoo has ever gone before – to the simplest, cleanest place your hair’s ever been. If you prefer a low maintenance product, enter OBLIVION. It is a clarifying shampoo and does all the work for you, providing you with a deep, yet gentle cleanse. What’s more, this formula is mild enough for daily use and won’t strip your hair of its natural oils.

WHAT’S NOT IN IT 
Formulated without parabens, sulfates, mineral oil and petrolatum.