WHAT IT IS
A salon volume lift mascara that delivers 19X your lash volume.
BENEFITS FOR YOU
The biotin-infused formula contains transparent polymers that intensify the saturation of super black pigment, creating a bold lash look without any clumps or flakes.
WHY IT’S GLOWING
Developed with Drybar®, IT Cosmetics Lash Blowout Mascara brings the benefits of a top hair salon blowout to your lashes! The specially designed wand is inspired by the technology used to create barrel hairbrushes and features microspheres to gently catch all of your lashes and deliver beautiful separation, instant lift, and structured volume.
• 19X YOUR VOLUME!* • 93% say product keeps lashes looking voluminous all day** • 93% say product does not flake** *Results observed in an instrumental study. **Results observed in a consumer panel study.
WHAT’S NOT IN IT
Formulated without parabens, phthalates, or sulfates.
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