WHAT IT IS 
A salon volume lift mascara that delivers 19X your lash volume.

BENEFITS FOR YOU

• Unique applicator. Specially designed mascara brush inspired by technology used for barrel hairbrushes creates beautiful separation, instant lift, and structured volume.
• Intense color payoff. Transparent polymers intensify the saturation of super black pigment for a bold lash look.
• Easy-grip, soft-touch handle for effortless application and control.
• Biotin-infused formula promotes stronger, healthier-looking hair.

YOU’LL EXPERIENCE
The biotin-infused formula contains transparent polymers that intensify the saturation of super black pigment, creating a bold lash look without any clumps or flakes.

WHY IT’S GLOWING
Developed with Drybar®, IT Cosmetics Lash Blowout Mascara brings the benefits of a top hair salon blowout to your lashes! The specially designed wand is inspired by the technology used to create barrel hairbrushes and features microspheres to gently catch all of your lashes and deliver beautiful separation, instant lift, and structured volume.

STUDIES SHOW
• 19X YOUR VOLUME!* • 93% say product keeps lashes looking voluminous all day** • 93% say product does not flake** *Results observed in an instrumental study. **Results observed in a consumer panel study.

WHAT’S NOT IN IT 
Formulated without parabens, phthalates, or sulfates.