WHAT IT IS
A next-generation waterless 35% Vitamin C serum (25% Ethylated L-Ascorbic Acid + 10% Tetrahexyldecyl Ascorbate) supercharged with an antioxidant complex comprising of Superoxide Dismutase and Glutathione for intense brightening, repair and collagen rebuilding.
BENEFITS FOR YOU
To be added.
WHY IT’S GLOWING
Most Vitamin C serums in the market today contain 15% - 30% Vitamin C. No one has a 35% serum but us. We did not just stop there. We formulated our serum without water. Most Vitamin C serums on the market today are formulated with water. However, since Vitamin C has a very strong ability to bind to free radicals of oxygen like the ones found in water (Water = H2O with 2 Hydrogen and 1 Oxygen molecule), as soon as it's dissolved in water, it starts to oxidize and change the colour of the formula (pure Vitamin C is clear and the colour changes to light orange and subsequently to dark orange). When this colour change happens, two things occur: 1) the activity of Vitamin C becomes disabled and 2) far worse, the "antioxidant" formulation actually turns into a "pro-oxidant" formulation. Essentially, if a Vitamin C formula changes colour, Vitamin C is oxidized and becomes damaging to the skin. Our waterless serum, therefore, is extremely stable and its potency is ensured because it doesn't oxidize. The 35% Vitamin C is further supported by an antioxidant complex of Superoxide Dismutase and Glutathione; ensuring and strengthening the potency of Vitamin C while providing additional benefits to the skin.
WHAT’S NOT IN IT
Formulated without parabens, phthalates, or sulfates.
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