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flaunt it

Why we love it

Maybe it’s because we live in a world of airbrushing and Instagram filters, but it’s easy to be blinded the idea of perfection. With so much focus placed on fixing our flaws, it’s hard to remember the last time we stopped and really celebrated our faces. We think it’s time to shift the focus from “fixing” to “flaunting”, and give ourselves permission to show off. To help you play up and flaunt off your fave features, we've compiled three tried-and-true techniques. Go on, emphasize those assets!

The look flaunt it

Be Bold

Be it a dramatically winged cat-eye or a striking lip, nothing makes your features stand out like a bold stroke of makeup. If you’re looking to punch up your pout, you can’t go wrong a swipe of vivid lip color—bright corals, fuchsias, and reds are the perfect statement-making shades. First, define your lips with a liner, starting towards the center and tracing outwards. Next, lightly shade in the rest of your lips with your liner, then apply a layer of lipstick on top. The result? A wow-worthy pout that’s sure to pop.

The look flaunt it

If you want to play up your peepers, a cat-eye—whether it’s colored or a classic black—makes eyes look ever appear even bigger and longer. If you’re going for something more sultry, opt for shimmery, smoked-out lids. (We love Surratt’s Smokey Eye Baton for this—it makes getting a smoldering eye super simple.) Pro-tip: to really enhance your eyes, pick shadows in complementary colors. Blue eyes are flattered by bronzes and warm browns, while green eyes pop in plums, greys, and cool browns. Brown eyes look especially fabulous in navy and warm earth tones.

Finally—if you want to command attention with your hands—glitter polishes are designed to draw the eye. Top your look off with a statement ring extra wow-factor.

The look flaunt it

Dare to Go Bare

If you’re blessed with flawless skin, naturally flushed cheeks, or adorable freckles, why cover them up? Let your unique beauty shine through with a natural, “no-makeup” makeup look.

To start, ditch your foundation and create a seamless base with tinted moisturizer—it’s light, airy, and allows your skin to show through. (You can also skip the skin-perfecting step entirely and just go bare-faced.) For the rest of your makeup, don’t go overboard: brush your brows up and away from your face with a brow gel, a light sweep of mascara, and if needed, add a natural-looking flush with Perricone MD’s No Blush Blush. For lips, enhance your natural lip color with a clear balm, like BY Terry’s Baume de Rose.

Instant Radiance Sun Defense Broad Spectrum SPF 40
Dr. Dennis Gross Instant Radiance Sun Defense Broad Spectrum SPF 40 $42.00
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Baume de Rose
BY TERRY Baume de Rose $60.00
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The look flaunt it

Accentuate Your Angles

If you’ve got Cate Blanchett-esque bone structure, by all means, show it off! To chisel cheekbones even further, sweep a contour or bronzer (we like Kevyn Aucoin’s Sculpting Powder) from your ear to your cheekbone. Blend into the hollows of your cheeks using an angled brush, like Sigma Beauty f40 Large Angled Contour. Keep buffing back and forth to soften any harsh lines, and voila! You’ve found your perfect angle.

Sculpting Powder
Kevyn Aucoin Sculpting Powder from $44.00 $33.00 SALE - 25% off
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The look flaunt it

Shine Some Light

Ooh, shiny! It may seem like a no-brainer, but shimmery finishes reflect more light than matte surfaces. While dark, muted colors minimize, sculpt, and make things look smaller, light, luminous shades pull features forward. Translation: if you want cheekbones to stand out and lips to appear plumper, reach for a formula with a little bit of shine. This technique couldn’t be easier to execute, either: simply add shimmer wherever you want to draw the eye. Cheekbones? Dab on a small amount of Becca’s Shimmering Skin Perfector with your ring finger for a dewy, luminous glow. Lips? Opt for an eye-catching gloss, like KEVYN AUCOIN’s The Molten Lip Color Molten Gems. For eyes, try all-out sparkle with a swipe of Stila’s Magnificent Metals Glitter Glow Liquid Eye Shadow. (Or—if you want a more subtle shimmery—try our Illuminate + Shine ™ Palette, which comes equipped with a built-in highlighter, to boot!)

Illuminate + Shine Palette
b-glowing BEAUTY Illuminate + Shine Palette $48.00
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The look flaunt it

Ladies, it’s time to celebrate our bodies, our faces, and our unique beauty. It’s time to shift the focus from “fixing” to “flaunting.” To help you show off, play up, and enhance your favorite features, we’ve compiled a list of b-glowing approved tips and tricks.


We are happy to help