Cheeks, eyes, lashes & lips! Save 20% on all b-glowing makeup orders right now. Use code: BGMAKEUP20 Shop Now.


effortless romantic

Why we love it

This Valentine's Day, don't default to all-red everything. Refresh the holiday's palette with this dreamy, laid-back look. It's romantic, festive, yet still feels fresh. Whether your plans entail a relaxing night in, or a romantic dinner for two, we've got your beauty look covered!

The look effortless romantic

Create a glowing base

For glowing skin, prep with ILLAMASQUA's Radiance Veil. Apply all over the face using small, swirling motions. This step imparts light hydration, a smooth finish, and gives skin a lit-from-within look.

Next, apply a small amount of Kevyn Aucoin's The Etherealist Skin Illuminating Foundation to the center of the face, and gently blend outward using the Heavenly Luxe® Plush Paddle Foundation Brush.

To finish your base, sweep Becca's Shimmering Skin Perfector on the bridge of the nose, cheekbones, cupid’s bow, and underneath your brows. You can use a beautyblender or your fingers to press the formula into skin.

The look effortless romantic

Not your average red lip

After exfoliating, apply BY TERRY Rouge Expert Click Stick in dark purple onto the lips. Continue adding more color over the entire lip, building to your desired hue. Finish with a brush, and blot if necessary.

Other lip colors that flatter this look?

LORD & BERRY ABSOLUTE INTENSITY Lipstick in Razz Matazz and ILLAMASQUA Glamore Lipstick in Fudge Brown.

Complete the look

This easy, effortless look can be dressed up with a pair of wedges, a few accessories, and a statement piece.


We are happy to help