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Sophie Tvede first got the idea for invisibobble at University, when she was wearing her hair up all the time. She loved the ease and convenience of an updo, but there was one thing she hated—how the elastic band always left a kink in her hair. Plus, too-tight ponytails gave her headaches, split ends and breakage. Frustrated, she decided to make her own hair tie—one that would not leave an obvious mark on hair.

And so, the invisibobble—an adorable ponytail holder shaped like a telephone cord—was born. Today, the demand for invisibobbles has exploded, and invisibobble is being distributed to nearly 60 countries around the world.

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