Before she was a big-time makeup mogul, IT Cosmetics founder Jamie Kern Lima worked as a news anchor in Studio City, California. At the time, she also suffered from severe rosacea. With (unrelenting, HD) cameras constantly on her, Jamie needed makeup that would effectively conceal her skincare issues without looking cakey. The only problem? Those products didn’t exist, and regular makeup made Jamie’s skin look worse, not better.
Frustrated, Jamie set out to create her own line, one that focused on the real problems women face in finding and applying makeup. The result was IT Cosmetics: clinically proven, innovative makeup that helps you solve your biggest beauty woes. Created hand-in-hand with plastic surgeons, the brand makes skincare-focused formulas that improve your skin’s appearance in both the short- and long-term. And because “IT” stands for IT Innovative Technology, their products are packed with cutting-edge, clinically-proven ingredients that help you put your best face forward.
Ready to become an IT-girl? Check out reviews of our Top 5 IT Cosmetics products below:
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Imagine you’re playing a game of word association, and someone says “CC Cream.” Some words and phrases that might come to mind: barely-there coverage, sheer, designed to be worn under foundation. In other words, it’s great—but it might not be enough if you need full coverage. Not so with IT Cosmetics’ Your Skin But Better. The lightweight formula stands up on its own, offering full (yes, FULL) coverage with SPF protection. Even better, it’s infused with an advanced, skin-perfecting serum to diffuse the look of fine lines, enhance skin brightness, minimize pores, and give skin a radiant, flawless-looking finish.
Finally! A color-correcting cream that’s full coverage, conceals redness, and soothes skin all-in-one. This silky, lightweight cream eliminates redness while colloidal oatmeal, aloe leaf, and turmeric help to soothe and calm irritation. The full-coverage formula feels ultra-soft on skin, keeping it comfortable and crease free hour after hour. Skin-firming peptides and collagen combat premature signs of ageing, leaving skin calmed, balanced, and smooth.
IT Cosmetics Your Most Beautiful You™ Anti-Aging Matte Bronzer, Radiance Luminizer & Brightening Blush Palette
Enliven your skin with glowing luminosity, healthy color, and Sunkissed bronze with one handy compact. This 3-in-1, talc-free powder palette includes a matte bronzer, radiance luminizer, and a brightening blush for a gorgeous, natural-looking glow. Each formula is surprisingly lightweight, allowing for effortless blending. Nourishing ingredients like hydrolyzed collagen, silk, and peptides hydrate skin for a smoother, more comfortable finish. Each feature-enhancing shade delivers a perfectly natural look and this travel-friendly compact makes touch ups easy on-the-go.
Stress, late nights, salty food, not enough sleep: just a few of the things that contribute to under eye circles. Thankfully, this miracle concealer has us covered—literally. The thick, creamy formula provides heavy-duty coverage to hide all kinds of discoloration (read: it works on more than just under eyes) without creasing or caking. Plus, it won’t fade, budge, or melt-away during the day.
This product is like a real-life Instagram filter for your skin. It truly does make pores vanish, blurring away imperfections to put your complexion in glorious soft focus. Unlike some powders, it’s extremely lightweight and non-drying, too, making for ultra-comfortable wear. The finely-milled formula feels almost cream-like when applied, blending seamlessly to fill pores, blur the look of lines, and minimize shine. The best part? The translucent shade is universal, going on completely clear to flatter all skin tones.