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Enjoying the Journey—15 Years of b-glowing

This month, we’re celebrating the 15-year anniversary of b-glowing! It’s a meaningful milestone and the perfect time to reflect on how far we’ve come.

Updated October 01, 2019 by Amanda Dixon

Enjoying the Journey—15 Years of b-glowing

This month, we’re celebrating the 15-year anniversary of b-glowing! It’s a meaningful milestone and the perfect time to reflect on how far we’ve come.

Since I was a child, I’ve had a fascination with makeup. I loved rifling through my mothers’ bathroom drawers and beauty shelves. As a teen, I dreamed of working at a beauty counter where I could sample and try makeup and skincare products all day.

By 2004, I had a long-established career in television advertising, but my passion for beauty products persisted. I wanted a place where I could share the products I love with more than just my girlfriends. I wanted to create a place that would allow me to share my passion with thousands of strong, dynamic, gorgeous individuals of all ages.

The result? b-glowing! The name comes from my strong-held methodology that all of us should ‘b’ true to ourselves, the best we can—just ‘b’ you! And ‘glowing’ to inspire all of us to shine with inner and outer radiance.

After months of curation and hard work, I received our first order—the very first product I would sell on b-glowing—the cult-coveted Smith’s Original Rosebud Salve. A staple among celebrity stylists and beauty lovers, receiving this order felt like reaching a summit.

Of course, this was just the start of something that would, over time and somewhat holistically, grow into the b-glowing of today. It wasn’t long before I bid farewell to my advertising career to pursue my passion and give my full attention (and just about every moment of my time) to b-glowing. And I can truly say—it was worth it!

We received our first notable piece of press in ELLE magazine in which they referred to b-glowing as a “one-stop-shop for beauty insiders—and things just kept rolling from there. One particularly notable (and fun!) collaboration was with modern lifestyle brand Goop, creating hair and makeup tutorials featuring some of our favorite products and trending looks.

In recent years, I’ve expanded b-glowing to include inspiring, helpful content for women of all ages with the launch of our Age Embracing™ Beauty page. This special part of our site features rule-breaking tips, tricks, products, and stories for everyone who believes beauty has no age limit.

Lisa Founder at b-glowing

It’s in the spirit of Age Embracing™ Beauty that I went on to create b-glowing BEAUTY™. Knowing that our skin changes as we age, I created these unique eyeshadow palettes to be universally flattering, with gorgeous finishes that let you create a gorgeous eye look for any occasion. With b-glowing BEAUTY™, it’s not about fixing flaws—it’s about finding what works for you.

In 2017, I was lucky enough to share this passion project on QVC! It was an honor to appear on TV (Eeee!) to talk about our b-glowing BEAUTY™ eyeshadow palettes. The viewers and the folks at QVC agreed that this was something special and in 2019 I made my third appearance on QVC to share more b-glowing BEAUTY™.

I can truly say that the future of b-glowing is bright—radiant even! We will continue to make it our mission to deliver a one-of-a-kind experience in your search for beauty and skincare products that leave you feeling fabulous and full of confidence.

It’s my hope that today, and in the future, as we continue this journey together, that b-glowing inspires you to glow with inner and outer radiance day after day.


Lisa King

Curious which skincare and beauty products Lisa swears by? Shop her Staff Picks.

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