We get it: everyone wants to look and feel their best without using products that contain harsh chemicals. Harmful toxins in beauty products are bad for the planet and your health. But making the switch to natural beauty is often easier said than done. Even with dozens of natural options, we hold tight to the belief that these products don’t work as well as their unnatural counterparts.
Luckily, there are a variety of brands that have raised the bar when it comes to natural beauty—using innovative science and natural ingredients to create luxury beauty products without those pesky toxins. Even better? They perform as promised. As a result, we’re debunking those green-beauty myths that might be lingering on your mind—once and for all.
MYTH: Natural skincare isn’t effective.
This may have been the case in decades past, but nowadays “green” skincare is just as effective ( if not more!) than the toxin-filled alternatives. Case in point—Sunday Riley Good Genes All-In-One Lactic Acid Treatment. This best-selling serum is considered a “must-have” among skincare enthusiasts for many reasons. Not only is it packed with skin-loving ingredients (oh, and it smells like lovely lemongrass) but this powerful, multi-tasking treatment works to exfoliate, smooth, and boost radiance. All in a single pump!
MYTH: Natural makeup doesn’t last all day.
The best part about making the switch to natural makeup? Your skin actually looks better after using it. That’s because toxins can lead to dull, dry skin, while the ingredients in natural makeup soothe and nourish. But do they last? KOSAS Revealer Super Creamy + Brightening Concealer is a medium coverage concealer that actually improves your complexion to reveal better skin. The ultra-creamy formula effortlessly conceals dark spots and blemishes (while helping to treat them!) and keeps skin looking radiant hour after hour.
Pro Tip: Won’t leave the house without mascara? Kjaer Weis Lengthening Mascara adheres to each lash to enhance and define them without flaking or feeling dry. Plus, it’s organic and made with natural ingredients.
MYTH: Natural sunscreens have an odd texture and consistency.
This is a controversial one because—we’ll admit it—we’re particular about our sunscreen. While it’s essential, not all sunscreens are created equal. So you might be surprised to hear our favorite sunscreens are—you guessed it, natural! Origins Dr. Andrew Weil for Origins™ Mega-Defense Advanced Daily UV Defender SPF 45 is an ultra-lightweight sunscreen that blocks skin from harmful UV rays and environmental stressors all day long. Nourishing ingredients keep skin soft and smooth. And the best part? The silky formula is light enough to wear under your makeup!
MYTH: Natural lips means boring lip balm.
Natural lip balms, glosses, and lipsticks get a bad rap for being—well, boring. The truth is, today’s natural lippies offer a variety of looks from matte, to glossy, and even bold color! Kjaer Weis Lipstick is certified organic and packed with naturally moisturizing ingredients. Each nourishing lipstick (which comes in a variety of shades) is deeply pigmented for maximum color payoff that lasts hour after hour. If you’re more of a gloss-gal, try KOSAS Wet Lip Oil Gloss. The lip treatment/gloss contains lip-plumping peptides and delivers a juicy splash of color.
MYTH: Natural deodorant doesn’t work well enough.
When it comes to natural deodorant, it’s safe to say we’ve tried them all. So, when we here at b-glowing unanimously agree that a natural deodorant is a game-changer, you can bet it works. Origins No Offense™ Alcohol and Aluminum Free Deodorant uses powerful natural ingredients to keep skin dry and block odor. Black currant, jasmine, and orange provide a soft, invigorating smell that keeps you fresh morning to night. Origins ditched the skin-irritating ingredients like alcohol and aluminum for nourishing ingredients that keep underarms soft, dry, and smelling great.
MYTH: Some beauty products just can’t be made naturally.
It’s never been easier to switch to a natural beauty routine. Thoughtful, innovative brands are taking the beauty world by storm with natural makeup and skincare products that are redefining ‘luxury beauty.’ Our latest obsession is no exception! Aether Beauty Crystal Gemstone Palettes feature gorgeous long-wear shadows that go above and beyond most green beauty standards. Aether Beauty bans over 1,400 chemical ingredients from their products and the palette’s packaging is 100% recyclable. Each cosmic-inspired shade delivers gorgeous color while the natural formula helps to smooth and detoxify the delicate skin around the eyes. This eyeshadow palette is truly out of this world!
BONUS: Expand your natural beauty routine to your shower with Christophe Robin Cleansing Volumizing Paste with Pure Rassoul Clay and Rose Extracts. The unique formula works into a rich lather to cleanse hair and scalp for a satisfying clean that you can feel good about.
Inspired to make the switch to natural beauty? Shop our entire Clean + Natural category for skincare, makeup, hair care, + more!